5/4/2023 0 Comments Google ads preference manager![]() This process lies in the idea of ‘trial and error’. Although your aim is to gain leads for a service or sales for an e-commerce store you need to be realistic and manage expectations of the client. The fact is there is a process when setting a campaign live. It shows that you are making the changes, and acting on the account. The easiest way is to show how to access their ‘change history’ on their account. ![]() They may have a bad experience in the past, or communication has lapsed which has made them question their account manager. It can be emotionally difficult to prove you are working on account, as you feel they are questioning you, but remember, there is a reason why. This helps your client to anticipate on what they will receive as metrics that we are very familiar with as specialists.ģ. Show how to view their ‘change history’Ĭlients want proof. It is best to prepare your client, especially if they are business owners what they will review. Let’s say you are doing search adverts, you can go through clicks, impressions, and the main variables that are fed through your report. For example, you can show the main variables you have agreed as your KPIs for your client. Depending on your marketing goals, and your current objectives, you can show the process you went through. In an AdWords campaign, there are 3 common setups: search, display and Google Shopping. They will enjoy seeing their account, and you can show your knowledge, gaining trust. Send an invitation with any share-screen software and show them a few aspects of their account. Some clients love to have a basic understanding of their account. This is the easiest way to show transparency. Give them access to their Google AdWords account. These conversations are hard to tackle, and are something all account managers will experience advice – tame your ego, and listen to the feedback you receive. In order to retain a client, you need to build a rapport where they are able to ask any questions (no matter how silly they feel) or tell you about what a competitor said rather than cancelling immediately. Consistency is paramount and is a key point of difference between a good or a great Account Manager. The best way is to pick up the phone give your client a call and explain the process.ĭepending on the client, it would be best to send a follow-up email and maintain this every time. People like to know what is going to happen. Sales have managed to do their part and get you an account, now it’s your turn to retain the account. A good company will allow you to develop these skills, because skills can be developed.Ĥ Tactics to Retain and Maintain Your Clientsīesides from practicing your communication skills, here are four simple, yet very effective tactics a new account manager can utilise to gain or work on trust.Īs they say, it takes months to find a customer…seconds to lose one 1. Go through the process Do clients keep asking to speak to your manager or the sales consultant?Īnswers to the above will give an idea of how you are in terms of your communication with your clients.How confident do you feel about explaining your work?.The important part is realising whether you need to develop better communication skills. It point will affect the way you discuss the variables, and how you will approach the account.Īccount management is a skill and fortunately comes naturally to some, but don’t worry if it hasn’t been developed yet - you will get there!Įvaluating your Communication with Clients Both types of clients will need you to earn their trust, for different reasons. The first most important step for all account managers is to identify whether your client is new to AdWords or has gone through a few account managers.
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